Software programs are incredibly useful tools to help support your business. Below we have listed five types of software, as well as our suggestions. We are in no way affiliated with the companies listed below, and strongly suggest that you conduct your own research and use your discretion before committing to any one software.
- Accounting/Bookkeeping Software
Accounting software can ease the pressure that small business accounting usually brings. You can issue repeat invoices, send reminders to your clients and customers, and create profiles for them as well. Accounting software have the capability of generating reports to keep you on top of your cash flow, income and expenses. Having an accounting software can save you time on manually sending out payroll and allows for a streamlined process of managing your business’ finances.
We suggest Intuit QuickBooks
Why? QuickBooks makes keeping track of tasks, upcoming invoicing, and streamlining accounting activities simple and seamless. Not only is the program easy to use, but it is also relatively cheap in comparison to competing accounting software. QuickBooks is an extremely reliable software and works well with other software as well (such as many CRMs).
- Customer Relations Management (CRM) Software
If you deal with customers on a regular basis, you probably need a CRM software. CRMs help you manage and retain relationships with your customers and clients. CRMs will store contact data for your customers and keep them in one easy-to-use space. You can track where your customer came from, their transactions, and interactions. Understanding your customers buying habits and needs is essential to customer retention.
We suggest HubSpot
Why? HubSpot is extremely flexible when it comes to customization. You can create cohesive Calls-To-Actions for customers, keep their data stored in a secure place, and monitor actions that your customers make. HubSpot’s usability is another bonus, it is seamless and comprehensive. You can track where your customers are coming from before they even make a purchase! How much does it cost?
- eCommerce Software
Having an eCommerce website is a cost-efficient option when selling products online. Having your own eCommerce website can either supplement your brick-and-mortar store or allow you to sell without having to be a storefront! With low costs, eCommerce sites will also allow business owners to track where their customers are coming from, customer key demographics, and give you informative data on how your products are performing.
We suggest Shopify
Why? Shopify is perfect for an all-in-one streamlined eCommerce website builder. Shopify offers a wide variety of widgets and web plug ins to help support your sales efforts. Shopify offers a built-in web builder, CRM capabilities, and marketing tools.
- Email Marketing Software
Email marketing gives businesses the opportunity to stay connected to their customers while sharing key information on the services and products they are offering. Creating clean email campaigns creates credibility and can lead to more leads. The majority of email marketing software packages allow you to track important data, so that you can understand the attitudes, behaviours, and characteristics of your customers.
We suggest MailChimp
Why? MailChimp allows users to send seamless and high-quality emails to up to 2,000 customers for free. MailChimp allows you to customize campaign designs and has an easy drag and drop design center.
- Document Management Software
Document management software allows you to digitize existing paperwork and store digital files in one place. Having a good document software removes the need for endless filing cabinets and keeps all your important information in one cohesive area. Having a good software is also beneficial if you have employees or a team to work with and share information with. Organize your digital documents takes away the pressure of manually filing.
We suggest G-Suite
Why? Google’s free cloud-based document management software is a great option for small business owners. Through G-Suite you can share documents through Google Docs, create presentations through Google Slides, and create seamless shared spreadsheets through Google Sheets. G-Suite allows you to share documents with people within and outside of your company.