Lola Frost, the visionary behind Full Circle Movement Studios, had a clear goal in mind when she conceptualized her business: to create an inclusive movement space that encompassed physical fitness, wellness, and social well-being. Drawing from her previous studio experience and her passion for movement, Lola embarked on a remarkable journey with the support of Community Futures.
Full Circle encountered challenges while starting up. Lola acknowledges the obstacles she faced but emphasizes that they were met with innovative solutions. “I think the challenges that I came up against were important and timely. Finding appropriate space, with limited commercial space available in Okotoks, combined with the lack of functional commercial space and the cost of having to do the build would have changed the outcome.” However, Lola considers herself fortunate to have secured a location that was already well-suited for a business like Full Circle.
“I would also say that I did not have a great understanding of the depth of a business plan and the scope of financial planning. That was a big roadblock. Working with Community Futures and the EDP Program and utilizing the expertise of business coaching, I was able to fully see the breadth of running a business and that it was not only working in your business, but also on your business.”
Overcoming the sense of overwhelm and discouragement was yet another roadblock for Lola. However, with the unwavering support of the community and her dedicated business coach, Lola found solace in knowing that she was fulfilling a genuine market need. The encouragement and enthusiasm she received from Community Futures and the local community played a pivotal role in helping her overcome obstacles.
Now, seven months into operations, Full Circle is thriving. The business is steadily growing, and Lola is gaining valuable insights into the dynamics of a smaller town compared to a city. Understanding the differences and formulating that data has been a key focus for Lola in her first year of operation. Full Circle offers classes seven days a week, with a robust schedule of 26-27 classes per week. While class sizes vary depending on time and style, memberships are strong, and the feedback from clients has been positive.