Are you ready to ride the wave of visitors and excitement that the highly anticipated 2023 Alberta Summer Games will bring to the Okotoks and Diamond Valley communities this July? With an estimated 6,500 people expected to attend, it's time to ensure that your small business is ready to be found online. Don't miss out on this opportunity to connect with potential customers and maximize your business's visibility. Get ahead of the game and prepare your digital presence to make a lasting impression!
Discover these last-minute tips and tricks to ensure that your business can be easily found online by the influx of visitors during the 2023 Alberta Summer Games.
1. If you haven't already, set up a Google Business Profile:
Boost your business's online visibility by setting up a Google Business profile. This free and powerful tool allows you to manage how your business appears on Google Search and Maps. Fill out your profile with accurate and compelling information such as your business hours, address, phone number, website, and a captivating description of your offerings. By having a Google Business profile, you will increase your chances of being discovered by the many visitors flocking to the 2023 Alberta Summer Games that are searching for things to do in the area.
2. Optimize your social media account bios and location:
Take a few moments to optimize your social media account bios and location information. Craft persuasive and relevant descriptions that highlight your business's offerings. Showcase any special offers, promotions, or unique products/services that visitors might be interested in. Ensure your location is accurately marked, allowing potential customers to find you easily. By optimizing these key elements, you'll capture the attention of visitors searching for businesses like yours and entice them to choose you.
3. Update your action buttons on Facebook and Instagram:
Maximize customer engagement by updating the action buttons on your Facebook and Instagram accounts. Customize these buttons to guide visitors towards specific actions such as "Shop Now," "Book Now," "Contact Us," or "Learn More." Having these buttons prominently displayed on your profile pages, makes it effortless for potential customers to take the desired actions. By streamlining the user journey, you'll increase conversions and make it convenient for visitors to interact with your business during the bustling 2023 Alberta Summer Games.
4. Create relevant social media posts leading up to the event and use proper hashtags:
Generate buzz and capture the attention of both local and visiting audiences by creating relevant social media posts leading up to the 2023 Alberta Summer Games. Share exciting updates about your business's involvement, any special event-related offerings, or behind-the-scenes sneak peeks. Incorporate captivating visuals and compelling captions that convey the excitement and value your business brings to the event. Don't forget to include proper event-related hashtags, such as #ABSummerGames2023 or #SummerGames, to expand your reach and tap into the event's online conversations. By leveraging social media strategically, you'll spark interest and curiosity among potential customers, driving them to your business during this exciting time.
5. Don't forget to tag your location when posting on social media:
When sharing posts related to the 2023 Alberta Summer Games on social media, don't overlook the importance of tagging your location. By tagging the event's specific locations, venues, or even the host Towns of Okotoks and Diamond Valley, you'll increase the visibility of your posts to those who are exploring or searching for content in those areas. This simple step helps your posts appear in location-specific feeds and increases the chances of reaching potential customers who are attending or following the event. Be sure to include relevant hashtags along with the location tag to maximize the discoverability of your posts and drive targeted traffic to your business.
With the 2023 Alberta Summer Games just around the corner, it's crucial for small business owners to seize the opportunity to get found online by the influx of visitors and drive traffic to their establishments. By implementing these last-minute tips and tricks, you can enhance your digital presence and maximize your business's visibility during this exciting event.
If you are looking for assistance with any of the tips above, you can access FREE 1-on-1 digital support form our DSS team! Sign up today at dep.businesslink.ca
